Reebok — Zig Kinetica

For this evolution of Reebok’s Zig Kinetica, we teamed up with DJ OHSO and Logic to bring the “Energy Amplified” story to life under the “Sport the Unexpected” brand platform. DJ OHSO’s focused, streetstyle energy paired with Logic’s effortless confidence and charisma infused the campaign with authenticity and individuality. Through dynamic posing, vibrant set design, intentional lighting, and bold attitudes, the visuals captured the explosive, high-energy spirit at the heart of the Zig Kinetica.

Creative Director: Mako Miyamoto
Art Director: Justin Smith
Photographers: Atiba Jefferson
Motion: Alice Baldwin, Judah Switzer