Reebok — Always Classic Global Campaign

The Always Classic campaign celebrated individual style through a creative lens — capturing how people express their unique personalities and fashion choices. In the first phase, we collaborated with emerging global style influencers to reinterpret what it means to be classic through bold, fearless expression. In the second, we elevated the narrative by featuring celebrities alongside top-tier influencers, each sharing their own authentic style story.

Exec. Creative Director: Joe Sundby
Creative Director: Mako Miyamoto
Creative Strategy: Megan Amberson 
Art Directors: Justin Smith, Mike Torretta
Copywriter: Kyle Sundby
Photographers: Atiba Jefferson, Russell James, Nic Porter, Fab Fernandez 
Designers: Craig Sprecher, Jessica Jones
Motion: Lucky Day, Logan Havens, Cody Madsen