Adidas — Home of Classics

The goal was to create photography assets for the Made With Care, Worn Without global campaign, spotlighting adidas’ most iconic silhouettes for the U.S. market. Over a four-day shoot, we set out to capture youth culture in its truest form — showing that shoes are meant to be lived in, not just kept pristine in a box. Sitting at the intersection of sport and street culture, the imagery came alive through scenes of block parties, backyard BBQs, streetball games, garage jam sessions, and many parking lot hangouts.