This is not a basketball story. It’s not for the game to say what you can and can’t wear. It’s not for any rules or regulations to tell you how to express yourself. Yeah, Reebok basketball was born in the game, but its lasting legacy lives beyond the hardwoods.
Just like Iverson, Reebok embodied the game but also pushed it toward a bigger conversation about attitude, style and individuality. Never one to back down, Reebok pressed ahead without worrying about whether or not a whistle got blown.
No longer confined between the baselines, Reebok basketball made space to explore design, colors and looks that crossed from court to something greater.
This is not just a basketball shoe we’re talking about — Reebok basketball silhouettes raise the game beyond the court and count the status quo among those they’ve CROSSED UP.