Reebok x Cardi B Collection

Cardi B’s final collection with Reebok drew inspiration from Step Era fitness, with colorways reflecting the raw beauty of nature’s most vibrant crystals. To bring that vision to life, we crafted a campaign that captured Cardi’s radiant energy within a dimensional world — one that mirrored her bold, multifaceted, and unapologetically irreverent personality. The set design became a visual metaphor for the beautiful complexity of her essence and its seamless connection to the product itself.

Exec. Creative Director: Joe Sundby

Creative Director: Mako Miyamoto
Art Director: Justin Smith
Copywriter: Kyle Sundby
Photographers: Ahmad Barber and Donte Maurice, Ben Werth