Reebok x Cardi B Collection

Cardi B’s final collection with Reebok was inspired by Step Era fitness with colorways drawn from different facets of Mother nature’s finest crystals. To honor this vision, we created a campaign showcasing Cardi’s positive energy in a dimensional world reflective of her multi-faceted, dimensional and irreverant style and personality. The set direction was a visual representation showcasing the beautiful complexity of her entire being and its symbiotic relationship with the product.