Adidas — Home of Classics

After developing a range of shoot concepts, we produced photography assets under the Made With Care, Worn Without global campaign, highlighting adidas’ most iconic silhouettes for the U.S. market. Across a four-day shoot, our focus was capturing youth culture in its most authentic form — celebrating how shoes are meant to be lived in, not just kept pristine in a box. At the intersection of sport and street culture, the imagery came to life through block parties, backyard BBQs, streetball games, garage jam sessions, and countless parking lot hangouts.

Creative Director: Mitch Morse
Art Director: Justin Smith, Kim Daley
Copywriter: Kyle Sundby
Photographers: Cully Wright, Cameron Briggs