Reebok — Not Just a Basketball Story

We created a campaign for the relaunch of Allen Iverson’s Question and Answer V, alongside the retro BB4600, reimagining these iconic silhouettes beyond the court. Drawing inspiration from Iverson’s fearless, unpredictable energy, we built a broader story around attitude, style, and individuality —celebrating self-expression without boundaries. The messaging platform, “Not Just A ______.”, became an open canvas for bold, authentic narratives that challenged convention and invited creativity.

Creative Director: Mako Miyamoto
Art Directors: Justin Smith, Andrew Maudlin, Liz Khan
Copywriter: Kyle Sundby
Photographers: Atiba Jefferson, Brendan Coughlin, Dave Coy
Motion: Ty Evans, Hank Friedmann (Edit)