Reebok Classic — Aztrek Campaign

The Aztrek campaign paid tribute to Reebok’s bold, unapologetic spirit of the ’90s — the era that gave rise to the original Aztrek running silhouette. We channeled that same fearless, imaginative energy through a VS. content series featuring Cardi B, Gigi Hadid, and Future, pushing each to reveal their rawest, most unfiltered selves. With a mix of dry humor and brash attitude, the campaign celebrated authenticity while echoing the daring, provocative edge of Reebok’s iconic ads from the past.

Exec. Creative Director: Joe Sundby

Creative Director: Mako Miyamoto
Film Director: Eric Notarnicola 
Art Directors: Justin Smith, Mike Torretta, Liz Khan
Copywriter: Kyle Sundby
Designer: Jessica Jones
Editor: Hank Friedmann