Coca-Cola Slim Can

For the launch of the new Slim Can, we crafted a series of shoot scenarios designed to connect with a younger audience. Much like Share a Coke, our approach spoke to a generation craving authentic, in-real-life moments of connection. We focused on capturing genuine chemistry among the talent — moments that conveyed a natural sense of joy and togetherness. Adopting a photojournalistic approach, we created environments that encouraged organic interaction. Through both photo and video, we brought a vibrant, magnetic energy to the Slim Can — celebrating its spirit of joyful, effortless connection. 

Creative Director: Mako Miyamoto
Art Director: Justin Smith
Copywriter: Kyle Sundby
Photographers: Andre Perry
Motion: Jeremiah Pitman