Merrell Social Activations

As Merrell’s SAR over several years, our partnership spanned a wide range of creative initiatives — from developing content calendars and posting cadences to crafting social campaign playbooks, ambassador briefs, and visual consistency guidebooks. We produced both conceptual direction and executional content, ensuring each piece aligned with the brand’s voice and objectives. Our most impactful contribution lay in content ideation, driving fresh, channel-specific storytelling that kept Merrell’s social presence dynamic, cohesive, and authentic.

Creative Director: Mako Miyamoto 
Art Director: Justin Smith
Copywriter: Kyle Sundby
Strategy: Bryan Stratton
Designers: Gabe Bledsoe, Jessica Jones, Zena Kanes
Motion: Gabe Bledsoe, Duncan Brazzil, Dave Coy